Contributing to Digital Product Bundles was a priority for me in 2023 as a way to grow my list. But unfortunately, I only hacked the learning curve far too late throughout the year.
As it turns out, I could have been much more strategic about many of the 6 digital product bundles I was a part in 2023. And I could have been much more strategic about the bundles I participated in.
Join me for a behind-the-scenes tour of my recent contribution to Lizzy’s Christmas Party bundle (I’m talking hard numbers, lessons, strategies and powerful tweaks I made throughout the bundle duration).
One thing that makes me INCREDIBLY happy? A growing number of brands embracing the power and empathy of nuanced ‘opt out’ email marketing, especially around Mother’s Day and Father’s Day.
Marketing that puts you in control of your inbox and what you feel comfortable being presented with.
Recently, my inbox has been filled with brands seeking permission to take up space in my life at this possibly touchy time. Let’s explore some of them…
I love getting raw and honest behind-the-scenes tours of my live launches and marketing strategies. And today I’m giving you my totally transparent lessons learned from my recent free online challenge About Page Blitz.
If you’ve missed it, About Page Blitz was a free 4-day not-so-live event I ran from 1-4 August 2023. It was all about giving your about page a HUGE makeover so you can show up with confidence and GET. IT. DONE.
My interest in podcast guesting really kicked into gear as Mark Zuckerberg made tinkering with the ‘algorithm’ his favourite pastime.
Since starting to pitch some of my favourite podcasts, I have leveraged my winning pitch strategy to land dream clients, collaborations and even more guest speaking opportunities.
Jacinta had a healthy flow of clients and work. But she realised that her brand messaging didn’t get across what made her non-agency model so unique and tempting.
Jacinta and I teamed up to dig deep before writing her copy. We uncovered what her customers REALLY had to say for priceless insights. These insights then were the basis for a brand messaging strategy that was no BS with generous side of personality.
Tiff and Tan from GrowGetters are two Aussie gals who have called Munich, Germany, home for the past few years. That’s where they’ve settled with their young families and are pursuing thriving careers in the digital space while growing their profile as business coaches for women with BIG dreams.
GrowGetters is the global online platform that supports women with the must-have future skills to grow their career, side hustle or business.
The ladies had a huge online following, but were struggling to convert leads into paying customers. That’s when they called me in as their objective observer.
Dr Courtney Thompson is an Australian nutritionist on a mission to demystify food literacy and drive lasting change. She holds an Honours degree in Biomedical Sciences and recently completed a PhD in public health nutrition, focusing on the development, validation and assessment of food literacy.
She certainly doesn’t do things by halves!
Courtney had already lined up a web developer to support her with the design of her website, and she needed a small business copywriter like me to fill the design with strategic words.
Charlyn Ooi is a dietitian & nutritionist business coach based in Perth, Western Australia. Over the years, she has built a thriving 7-figure online coaching business supporting aspiring health & wellness business owners launch, grow and scale a successful business.
Charlyn worked with a copywriter when she first launched her business, but she felt the copy surrounding her different programs was too similar, and didn’t distinguish them well enough. That meant potential students felt unsure of the right path for them, and quite possibly left money on the table by not joining at all.
Jacqui made ok sales, but she wanted to upgrade her DIY copy at the time. She wanted to feel GREAT about sending potential students to her sales page, which wasn’t the case when she reached out for assistance from a sales page copywriter like me.
We had been in each others’ online circles for some time, but the quick-win structure of my Yours for Day service got her across the line.
What if you could unlock your unfair audience advantage?
questions
Grab these 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT survey and change the trajectory of your copy game TODAY. 💖💖
Grab my 10 FREE strategic survey questions so you can hit SEND on your FIRST or NEXT customer survey and change the trajectory of your copy game TODAY. 💖💖
