featured

In this episode, I answer a listener question about effectively marketing one-on-one coaching services when they’re the right fit, but can’t afford to work with you.

The listener question:

“What would you do about having niched into an audience who I can connect with, get in front of, be trusted by and offer valuable help to but they don’t have much money?  My 1:1 coaching programme is £450/month for 4 months. I also have lower cost courses and programmes but I would like more people to sign up for 1:1 coaching.  Those that do, tend to say that they had a great ROI on it but encouraging people who are struggling with money to sign up is a continual struggle.”

In this first episode of ‘What Would They Do?’, we kick things off by answering the important question:

What is the difference between Customer Service and Customer Experience.

So often, mixed up and misunderstood, we explore the role each aspect plays in your customer journey as well as the bigger goals each of them can achieve within your online business.

As a long-time listener and fan of the Cubicle to CEO podcast, I’m still pinching myself that I got to share the ins and outs of my online scavenger hunt promotion with Ellen Yin and her listeners.

In the episode, we dive deep into the thought processes, results (immediate and long-term) and lessons learned.

As an online business owner and lover of great design, I made the move to Showit from Squarespace a few years ago.

But I couldn’t have done it without a strategic template, and a web design pro’s design expertise as the solid foundation.

In this post, I’m sharing my favourite Showit website templates that not only look the part, but also help you stand out from the sameness & convert.

One of the most important elements of being an online creative is having a brand and website that actually feel like you and fully represent you as an artist. But… how do you actually add website personality?

This blog post guides you through how tyou can make your website feel more like you. And by the end, you’ll have an action list to help you upgrade your website personality in the next week!

Implementing a strong Pinterest marketing strategy is key when you want to build your brand awareness and increase website traffic.

While getting started can be overwhelming, guest blog expert Stine Andersoon is sharing the 5 simple steps that will see you build a strong foundation to get you started.

Join me behind the scenes of my creative 2023 Black Friday Campaign (or the smarter approach to one!).

I felt fatigued by the same-same approach to not only Black Friday promotions, but online promotions in general. And I wanted to sit out Black Friday to surprise and delight my audience with something truly spectacular.

Something they hadn’t seen done before. Something that would offer a quick win for everyone. Something that didn’t need complex tech tools to pull off.

As I saw everyone else’s promo emails touch down in my inbox, I went back to the drawing board and considered all my options.

Guest expert Michelle Pontvert is diving deep into practical productivity tips for time-poor founders.

Part of building a business that truly fits her circumstances has been learning how to be really productive in the small pockets of time she does have available to work. Which lead her to testing out all sorts of productivity hacks…

If you’ve read my blog post all about the power of trigger links, then you’d know that I use trigger links in my fully automated list clean workflow.

It means I don’t have to worry about manually scrubbing my list, and I am not paying for subscribers who don’t want to hear from me in the first place.

In this blog post, I’m exploring my fully automated list clean workflow so you can see how easy it easy to make email list cleaning best practices a part of your business processes.

Krista Miller is the QUEEN of Summits who has made a name for herself as the go-to for online business owners wanting to host their first or next successful virtual online summit.

Krista and I first connected when she invited me onto her Summit Host Hangout podcast where she fell in love with my audience-driven & research-based approach to copywriting.

We quickly got talking and she booked a Strategic Copy Intensive shortly after, ultimately smashing her launch goals!