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Who was looking for an outsourced copywriter to boost their copy and content? Mums & Co are a movement for business-owning mums ready to launch, grow and scale their #mumbition. That involves helping busy mums to find the elusive harmony of ambition, livelihood and wellbeing. The small, inspiring team of women behind this Sydney-based online […]

Who needed a website copywriter for their photography business? Louise Treacy is an incredibly talented newborn, baby and family photographer operating out of her stunning natural light studio on the outskirts of Melbourne. Over the past 14+ years, she has supported hundreds of families to keep their family milestones front of mind as their busy […]

Chloe Watts is the Founder of revolutionary memory book business Blueberry Co.

When she first contacted me, Chloe wanted someone who took the time to get to know her, her business and the products that had scored her wholesale deals and countless business awards.

What she had in mind was a cohesive lineup of product descriptions that were somewhat tongue-in-cheek, would lead with the benefits and ultimately paint an emotional picture of what’s possible.

Kaycee Singh is the incredibly smart virtual CFO and bookkeeper to some of Australia’s smartest business personalities and the Founder of Thrive Society. She’s also in the process of launching a mentorship programme for newish business owners looking to improve their financial smarts.

Kaycee and I worked together during her rebrand in 2021. For anyone who’s gone through the process of starting from scratch: It’s a big deal!

The outcome of our partnership is nothing but spectacular: Her new website is fun. It’s bold. And it’s so Kaycee!

Sometimes you work with clients you simply gel with.

And Su-Ann from Tiny Crowd is one of those glorious humans and creative powerhouses.

I had the absolute honour of working with this lady in 2021 to give her fresh words for a new website. The result hit the sweet spot but is yet to launch because the Big C and Su-Ann’s client pipeline got in the way…

…but she did find the time to share a heart-felt review with me. #whosemotional

This week we are hopping over to the other side of the fence to chat all things Marketing with Eleanor Cullen from award-winning kids ecommerce brand We Might Be Tiny. Eleanor is kicking more than one goal in her business and personal life. She has recently quit her corporate gig to focus full-time on her real passion, the business that she built from scratch and turned into a smashing success in over 35 countries..

Melissa Packham needed a launch copywriter to set her online business up for success. Here’s what happened…

As an established business owner, Kate knew how important stand-out copy was to land her dream clients. She had already settled on a Showit (affiliate link) website template from Tonic Site Shop (get 15% off with code CANDOVIP). What was missing was a professional wedding industry copywriter like me to fill it with copy that wowed.

While researching the perfect copywriter, Kate stumbled across my website, we jumped on a call, and locked in a Yours for a Day session shortly after.

Handing over your brand copy to someone else can be a BIG mental hurdle.

Why?

Because the words, messaging and brand touchpoints your audience is exposed to can make or break your brand.

So getting it right is INCREDIBLY important.

Here’s my perspective on this question and a practical step-by-step guide that will take the guesswork out of finding the best copywriter for your business.

There’s a lot more to attracting, landing and retaining new customers than a quick social media post.

People find you. They love what you do. And they buy. Right?

Well, not quite.

I recently caught up with the hyper-talented and globally-acclaimed marketing genius, Mia Fileman, to chat all things customer journey marketing. Her revolutionary approach has quickly cemented her business, Campaign Del Mar, as a must-have marketing partner for small businesses who want to think ‘longterm’ instead of ‘quick win’. With integrated campaigns that hit home for all the right reasons!