How Bonjoro has boosted my lead conversions

And 5 ways I use personalized video messages to delight my audience

NOTE: Some of the tools and resources I mention in this article are affiliate links. That means when you click the link to create an account, start a free trial or make a purchase, it won’t cost you any more but I may receive a commission for introducing you to this game-changer. One thing I want to stress is that I would never recommend anything I haven’t successfully used myself or trust unconditionally.

Following on from this blog post all about the magic of Trigger Links, let’s move on to the other love affair I’ve had in my business since exactly 26 August 2021:

Bonjoro, and more specifically, personalized video messaging.

Integrating Bonjoro into my business processes has not only sent my 1:1 lead conversion rates through the roof, it has also triggered my obsession with overdelivering on what my audience expects.

Whether that’s my course students, collaborators or 1:1 clients.

I even hosted a live webinar for the Bonjoro Community all about increasing your customer survey response rates by tapping into Bonjoro. That was fun!

What is Bonjoro?

Bonjoro is a tech tool that allows you to conveniently record and deliver hyper-personalized video messages to leads, prospects, collaborators and anyone you want to seriously impress.

Bonjoro allows you to leverage your radiant personality and genuine excitement in videos that pack a punch, and make you stand out from your competitors for the RIGHT reasons.

Let me give you an example:

This screenshot of a message I received from my course student Tiffanie Daniel:

She had just signed up for my Hidden Gems course, and I welcomed her with a personal Bonjoro video message.

What happened after was some serious momentum:
😊 Tiffanie was shocked (in a GOOD way)
😊 I presented her with Bonjoro as the solution via a Convertbox pop-up in the Learning Portal
😊 Tiffanie was shocked AGAIN (by me anticipating her next thought)

And she signed up for my Wow Factor Blueprint | Course Creator Edition course within a matter of minutes so she could recreate my stand-out student experience within her business.

That’s the power of personalization and customer delight.

If you’re now thinking “Nadine, I don’t have time to waste on personalized videos”, hear me out.

I’ve used Bonjoro as my customer delight catalyst since 2021. And have been loving it ever since!

And it takes me a whole 30 seconds from start to finish to personally welcome every new lead, student or collaborator.

Many are ready to sign on the dotted line as soon as they get a taste of my VIP treatment.

See for yourself with this 3min Bonjoro video walkthrough:

(1.5mins at double speed)

Creating a standout customer experience can be this easy.

But it’s unfortunately still so rare!

While you’re here, let me set you up with 5 clever ideas to integrate personalized video messages into your marketing mix to seriously boost your conversions and customer delight.

1. Catch new leads off-guard

One of my favourite strategies is to send a Bonjoro to people as soon as they complete the contact form on my website.

It’s the best personable hello, an invite to book a discovery call and a way to build rapport before jumping on the call. It hands-down is the easiest way to overcome the never-talked-before awkwardness.

2. Welcome new course students with a bang

I offer a growing collection of low-ticket resources to DIY your copy and boost your customer delight.

So I need to lead by example!

Anyone who enrolls in one of my DIY resources receives a Bonjoro as an ‘official handshake’, a check-in to make sure everything is ok and a way to set expectations for what’s ahead.

99.3% of the time, this level of personalization blows my students’ minds.

Because usually, low-ticket goes with low-level customer experience.

But not in my case!

3. Celebrate client milestones

As a copywriter who works with 1:1 clients, I want to support them on their business journey well after our ‘official’ time together is done.

I love Bonjoro as a way to keep in touch and celebrate client milestones as their business grows.

That can be the launch of their new website (with my copy as the lead character), an award win, a new product launch or even a just-because.

4. Set affiliates up for success

I am in the process of growing my affiliate programme, and want to turn it into a place where EVERY affiliate feels like a VIP.

How I do that?

A Bonjoro welcome message as soon as they sign up and once they reach certain referral milestones.

As much as they earn a commission by sending customers my way, I truly appreciate every single affiliate and want this to shine through in my communication.

5. Break the ice before podcast interviews

Every once in a while, I am about to guest on a podcast where the host and I have never met each other or been in a Zoom room together.

There’s no better way to break the ice than a sneaky Bonjoro message so the host is familiar with my face and my bubbly personality once we hit record.

In summary:

I’m a HUGE fan of personalization in the relationships with my audience.

And while people try to make you believe that a human touch is only possible in high-ticket masterminds, I call BS!

Recording and sending a personal video messages takes me 30 seconds from start to finish.

And it’s the least I can do when someone considers me as their perfect match or has just invested in one of my resources.

After even more clever ways to delight your students?

Then you need to suss out this amazing resource 👇🏽👇🏽👇🏽