Who is Dr Courtney Thompson, and why was she looking for a small business copywriter for her brand-new business?
Dr Courtney Thompson is an Australian nutritionist on a mission to demystify food literacy and drive lasting change. She holds an Honours degree in Biomedical Sciences and recently completed a PhD in public health nutrition, focusing on the development, validation and assessment of food literacy.
She certainly doesn’t do things by halves!
Over the past 8+ years, Courtney has supported some of Australia’s leading food industry organisations and government bodies with all facets of nutrition. Among them, Dairy Australia, Kidney Health Australia and the Tuckshop Revolution.
As you can tell, Courtney loves a challenge so recently launched her own small business supporting corporates, not-for-profits and individuals on their journey towards better nutrition.
What made Courtney realise she needed professional help with her small business copywriting?
Courtney comes from a corporate and academic background, so writing without sounding overly formal never came easy to her. She quickly realized that gaining momentum with everyday Australians needed an objective observer. Someone to come in and turn the courses, memberships and programs she had in mind into easy-to-understand offers that spoke to the core of her audience’s desires and daily struggles.
Courtney had already lined up a web developer to support her with the design of her website, and she needed a small business copywriter like me to fill the design with strategic words.
How did I fit in as Courtney’s small business copywriter?
Courtney and I caught up for a discovery call and clicked instantly. I was truly inspired by the drive and passion behind the programs she was about to launch, and she resonated with my inquisitive approach to her business.
We settled on a Strategic Copy Intensive as the best way to deliver strategic words to do Courtney’s vision justice.
Everything started with strategic audience surveys to truly get to know her ideal customer – both corporate and individual. Once we had a crystal clear idea of who we were talking to, it was time to transform Courtney’s ideas into website copy that resonated on a deeper level.
Since our first project, Courtney has hired me again to support her with more copywriting for her small business. And she’s been going from strength to strength ever since.
The copy assets I assisted Courtney with:
What Courtney had to say about my work as her small business copywriter:
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